Agentforce 360 and FIDE: Shaping the Future of Chess

The leader in AI-powered CRM solutions announced today an innovative, multi-year partnership with the International Chess Federation (FIDE). Salesforce will serve as the title sponsor of the FIDE World Chess Championships from 2026 to 2028, as well as the official AI partner of the FIDE World Chess Championship and the FIDE World Rankings. As part of this collaboration, the full suite of Agentforce 360 features—Salesforce’s comprehensive range of AI solutions that power the “agent-centric” enterprise—will be deployed to consolidate all aspects of FIDE’s operations onto a single platform, from player rankings to fan engagement. This also includes the use of Slack to better connect FIDE’s global teams and optimize workflows.

A Partnership for the World Championship

The partnership between FIDE and Salesforce covers the 2026 and 2028 World Championships, the 2027 Women’s World Championship, and the world rankings. The official world championships and the world rankings will now be known as the “Salesforce FIDE World Chess Championships” and the “Salesforce FIDE Rankings.”

A New Standard for Chess: Where Intelligence Meets Innovation

FIDE has been the world chess federation since 1924 and today oversees 204 member national federations, 1.5 million rated players, and tens of thousands of rated tournaments held each year in 195 countries. Thanks to Agentforce 360, FIDE will now manage all of its operations through a single, intelligent platform, opening up new avenues for connecting with players, federations, and fans around the world. For fans, this change will be immediately noticeable thanks to the Chess Concierge Agent: powered by Agentforce 360, it answers questions about ratings, rules, and live tournament results for 1.2 million visitors per month—in all languages. Internally, Agentforce 360 helps FIDE optimize the efficiency of its operations.

This includes, in particular, “Move of the Day”: a workflow that analyzes moves played in high-level competitions and submits them to FIDE’s expert committee via Slack for final selection.

Slack also connects FIDE federations and commissions around the world and provides managers with a direct overview of rankings and processes. FIDE’s rating system is at the heart of its authority: it is the globally recognized standard for evaluating the skill level of each player, used to establish rankings, track progress, and make predictions. FIDE’s ELO Player Rating Agent will now offer an interactive interface allowing users to view information about every FIDE player, including history, current status, results, and projections. In addition, it automates ranking data feeds for all 204 federations and replaces manual batch processing with near-real-time rankings. This solution is powered by Data 360, which combines the FIDE player database with active online chess players as well as more than 60,000 annual event feeds, enabling the provision of consolidated, real-time profiles to fans and players. Emil Sutovsky, CEO of FIDE, said: “This is truly an innovative agreement. This partnership equips FIDE with world-class CRM and fan engagement tools, provided by the global leader in the industry, to fundamentally transform relationships with federations, players, and the public. The title sponsorship of the 2026 and 2028 World Championships, as well as the 2027 Women’s World Championship, underscores the commitment and connection between FIDE and Salesforce. ” Viswanathan Anand, FIDE’s interim president, said:

“This agreement places chess at the heart of technological innovation”

“Salesforce’s title sponsorship of the Open and Women’s cycles, as well as our rating system, demonstrates a sincere commitment. This will inspire a new generation and give our flagship events the visibility they deserve.” ” “Chess is one of the world’s most popular games, enjoyed by hundreds of millions of people across all cultures and in every corner of the globe,” said Patrick Stokes, president of applications and marketing at Salesforce. “We are very proud to partner with FIDE and bring the power of agent-driven enterprise to a sport with such a rich history and such passionate fans. From the Salesforce FIDE World Chess Championships to the Salesforce FIDE rankings, we want to help FIDE engage with its players and audience in a personalized, seamless way that lives up to the standards of the sport.”