SUNRISE Launches High-Performance Swiss AI Solution for SMEs

Sunrise Business AI Assistant

Sunrise Business and PHOENIQS are launching the “Sunrise Business AI Assistant”: a powerful Swiss enterprise AI solution for productive knowledge work, corporate knowledge, and automation. The solution can be integrated with existing business applications and combines AI chat, document analysis, and agents on a single platform. All core AI components are hosted and operated in Switzerland. No data is transferred abroad. With “SME SecureConnect,” Sunrise Business also combines internet, cloud telephony, and integrated cybersecurity into a new plug-and-work solution—the ideal foundation for supporting the “Sunrise Business AI Assistant.” With these two new products, Sunrise continues to implement its B2B strategy and is evolving from a telecommunications provider into an established ICT and AI partner for Swiss companies. Various market studies show that up to three-quarters of SMEs use AI. However, concerns about data protection, compliance issues, and the question of specific use cases remain the biggest obstacles to the broader adoption and integration of AI into business processes.

“Together with our partner PHOENIQS, we offer AI that is just as powerful as that of global providers.”

“However, our AI is entirely under Swiss control. No data is transferred abroad. That’s why the Sunrise Business Assistant is suitable for every company—even those with the highest requirements for data security, data protection, and compliance with strict regulatory standards. This marks a decisive next step on our journey from a telecommunications provider to an established ICT and AI partner for businesses,” emphasizes André Krause, CEO of Sunrise.

“Fully sovereign AI is important and represents one aspect”

“However, it is just as important that the AI solution is intelligently configured to offer businesses maximum benefits in terms of productivity, efficiency, and automation. With the Sunrise Business AI Assistant, we have deliberately focused on this. Thanks to preconfigured agents, integration with business applications, workflow automation, and intelligent support functions, this AI meets both simple and complex business requirements,” emphasizes Thomas Taroni, co-founder and Executive Chairman of PHOENIQS.

Swiss AI for Productivity, Efficiency, Security, and Data Sovereignty

The Sunrise Business AI Assistant enables rapid implementation across core business processes. It supports controlled access to corporate knowledge, offers data and document analysis, intelligent search and support functions, and the automation of tasks and workflows. The multi-model architecture allows for the use of different models and reduces dependence on a single, global provider. Companies benefit from being able to quickly get started with artificial intelligence using a Swiss all-in-one AI solution. All key aspects—from infrastructure, development, and data processing to operations and hosting (known as “full stack”)—are provided in Switzerland. Customer data, uploaded documents, and workspace content are not used to train AI models. Since all AI components are subject to Swiss law, the solution is particularly well-suited for companies with heightened requirements for data protection, compliance, and data sovereignty. If needed, an AI Success Manager also helps companies identify use cases, implement the solution, and integrate it into their daily workflows. The Sunrise Business AI Assistant is now available as a standalone offering or as an add-on to the “SME SecureConnect” solution.

New Connectivity Solution with Integrated Cybersecurity

With “SME SecureConnect,” Sunrise Business is expanding its SME portfolio to include an integrated connectivity and security solution. It combines high-performance Internet connections, modern cloud telephony, and integrated cybersecurity protection. The cybersecurity protection includes DNS protection, firewall-as-a-service, and web filtering as standard features to reduce the growing cyber risks in everyday business operations. This provides companies with a secure, scalable foundation for their digital infrastructure without having to coordinate various providers and individual solutions themselves. By bundling the various services into a “plug-and-work” offering, Sunrise Business significantly reduces complexity and administrative overhead for SMBs.

Companies Benefit from Technology and Sales Partnerships

Over the past two years, Sunrise Business has focused specifically on expanding its offerings beyond traditional connectivity and has launched a range of ICT solutions as well as specialized SME solutions. To this end, the company has expanded existing partnerships with technology and solution partners such as Accenture, Anapaya, AWS, Cisco, Google, and Microsoft, as well as with sales and integration partners such as swisspro AG and Gesamtwerk AG, or has established new partnerships. In the last twelve months alone, Sunrise has integrated more than 100 new partners into its B2B ecosystem. SMEs, in particular, benefit greatly from these partnerships. Many SMEs lack the necessary IT departments or specialists in security or AI. At the same time, demands for data security, cyber resilience, and digital productivity are constantly rising. Just like the expanded partner ecosystem, telecommunications and ICT solutions that reduce complexity for SMEs while offering state-of-the-art technologies are a key factor in the success of Sunrise Business as a growth engine.