The Swiss Loyalty Awards were presented for the second time at the Swiss Loyalty Forum in Zurich. The awards recognize outstanding achievements in customer loyalty and highlight innovative approaches to loyalty management. Chicorée impressed the jury of the 2026 Swiss Loyalty Awards with a particularly target-group-oriented and innovative customer loyalty program. Coop was honored for the relaunch of its Gen Z offering, “scoop”; SWISS and Swisscard were recognized for their B2B loyalty program; and Dosenbach was honored for a loyalty feature that is particularly relevant to customers. The jury reviewed Swiss customer loyalty programs and evaluated their strategic focus, innovative strength, and the added value they provide to customers and companies.
Chicorée: Star Switzerland
With Chicorée VIP, the jury is honoring a program that combines a target-audience-oriented loyalty concept with playful and digital elements. Badges, challenges, and interactions within the app foster engagement even between purchases. Chicorée thus demonstrates how a modern and comprehensive loyalty concept can be successfully implemented.
Coop: Best Launch
With scoop, Coop has launched an offering specifically tailored to the needs of Generation Z. Discounts, a lunch stamp card, gamification, events, and content come together to create a mobile experience within the Supercard app. The jury was particularly impressed by the long-term approach to building loyalty among young customers toward Coop and Supercard at an early stage.
SWISS and Swisscard: Best B2B
The SWISS SME Card Package combines business and personal benefits into a single loyalty program. Companies benefit from PartnerPlus Benefits, while employees also receive personal perks on business-related expenses. This dual benefit creates incentives for both companies and employees to use SWISS and the card.
Dosenbach: Best Loyalty Feature
Dosenbach Plus impressed the jury with a loyalty feature that offers an immediately understandable customer benefit: the price guarantee. It gives members peace of mind when shopping and translates the loyalty promise into a concrete advantage. This example demonstrates how a simple, consistently customer-focused feature can tangibly improve the loyalty experience.
Swiss Loyalty Awards
The Swiss Loyalty Awards are a Swiss industry award recognizing outstanding achievements in customer loyalty. Each year, an independent panel of experts honors the best and most innovative loyalty programs and initiatives.
Swiss Loyalty Forum
For the third time, the Swiss Loyalty Forum brought together over 150 experts from the fields of CRM and customer loyalty to discuss current developments and successful approaches to customer retention. In inspiring speaker sessions, experts from Burger King Switzerland, Victorinox, magnetic habits, and Accor demonstrated how loyalty is achieved through relevant experiences and strong customer relationships. In addition to the on-stage sessions, the event provided ample opportunity for networking and the exchange of experiences among decision-makers and industry insiders. The Swiss Loyalty Forum is organized by Brame, hello again, and nexum. The next Swiss Loyalty Forum, once again in conjunction with the Swiss Loyalty Awards, will take place on October 26, 2027.
